“In rustic grace, where beauty resides, imperfections speak. In nature, we dance and merge with flora and fauna, and our spirits heal. Breathing, we find our way. In the colors that speak, emotions are revealed. In the heart of creation, we thrive and let go. Soul calls.”
Izumi Ogino, Creative Director of Anteprima, collaborates for SS25 with Japanese artist Mika Tajima, who questions the nature of coexistence between humanity and technology.
HARMONIOUS HORIZONS: HUMANITY AND NATURE
The narrative of the new collection is multifaceted: it speaks of the beauty of impermanence and the importance of embracing our humanity in all its complexities with energy.
It encourages introspection and invites individuals to engage with their garments as a source of comfort and expression in uncertain times.
It embraces the symbiotic relationship between man and nature, with motifs inspired by flora and fauna that evoke a deep connection with the surrounding environment. Each piece is designed to offer a sense of tranquility and refuge in a frenetic era, featuring understated elegance and minimalist design.
ALT-OPTIMISM
The ANTEPRIMA SS25 collection emanates an aura of optimism, providing a sense of hope and reassurance in uncertain times, inviting those who wear it to embrace their humanity and find comfort in the beauty of the world around them.
CONCEPT: RUSTIC ELEGANCE
The imperfection of Beauty with Intangible Energies.
Discovering small joys and finding hope in every moment. The collection explores the balance between humanity and nature in a constantly changing world, inviting reflection on one’s place in the universe.
PLAY OF TRANSPARENCIES
Anteprima's SS25 collection plays with transparencies and color shades to add fun and surprise.
Lightweight, layered materials gently veil and reveal, representing the balance between the apparent and the hidden.
FABRICS
Translucent, soft fabrics emanate a discreet sensuality.
Transparent chiffon, silk gauze, and nylon blends appear with all-over patterns featuring barely perceptible textures.
The shapes are soft, with materials blown and woven into whimsical forms.
COLORS
Warm and vibrant tones contrast with cool, transparent shades.
The combination of earthy neutrals and nostalgic blues transports the wearer to places of calm and rebirth: relaxing hues that evoke a sense of comfort and harmony.
THE FLOWER: ALLIUM
Allium flowers are known for their spherical shape, symbolizing unity, humility, and patience, and are often associated with prosperity and good fortune.
WIREBAG
Inspired by Mika Tajima’s works, this glass sculpture features green glass and metallic nozzles, imagined through a knit technique in a transparent yet structured material.
Discover more at anteprima.com
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