With a special event on Tuesday, October 29, A504 has chosen the renowned boutique Penalty Store, located at Vicoletto S. Arpino 2 in Naples, for its first pop-up store in the Neapolitan capital.
Autentica504, the brand that has redefined the concept of luxury accessories made in Italy, is making its debut in Naples with its first pop-up store.
The grand opening will take place on Tuesday, October 29, from 5:00 PM to 8:00 PM, at the renowned Penalty Store boutique in the heart of the Chiaia district, located precisely at Vicoletto S. Arpino 2.
This special event marks a significant milestone in the brand's growth, choosing to establish itself in the very city where everything began.
Here, the bags are entirely handmade by Neapolitan artisans in the brand’s own workshop in Casalnuovo di Napoli.
“Naples is not just our home; it's our inspiration.
Opening our first pop-up store here, in the vibrant and renowned Chiaia district, is an act of love and a tribute to the city that saw Autentica504 come to life.
We want to offer cosmopolitan women a unique style experience in the heart of this land,” said Donata Ceccarelli, founder of Autentica504, highlighting the significance of choosing an iconic and evocative location like Naples for their debut.
The grand opening event will also serve as an opportunity to unveil RESORT504, the new SS25 handbag collection that embodies the perfect blend of boldness, femininity, and stylistic identity.
Crafted with the highest quality materials and entirely handmade, RESORT504 showcases the meticulous attention to detail and passion that defines every creation by Autentica504.
The SS25 collection celebrates a cosmopolitan, contemporary woman with a strong sense of authentic style.
Each handbag is designed not merely as an accessory but as an expression of the wearer’s personality and inner strength.
The meticulously crafted details convey an unmistakable elegance, destined to captivate anyone seeking something unique and precious, beyond the boundaries of conventional fashion.
The grand opening of the pop-up store will take place on Tuesday, October 29, from 5:00 PM to 8:00 PM at Penalty Store, located at Vicoletto S. Arpino 2 in Naples.
This unique event offers an immersive experience blending tradition and innovation, inviting guests to discover the world of Autentica504, where Neapolitan craftsmanship meets contemporary luxury.
Discover more at autentica504.com
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