Where Workwear Meets Sport with a Gothic Edge.
Avavav redefines contemporary fashion with its Spring/Summer 2025 collection, merging gothic streetwear with tailored officewear and sports influences.
Creative Director Beate Skonare Karlsson delivers a collection that balances raw street energy with structured elegance.
SS25 features architectural silhouettes and unconventional details that transform everyday garments into wearable statements.
The brand revisits its signature ghost-like "shoulderless" hoodie, stripping away structure for an eerie, ethereal effect.
Draped skirts and evening dresses add a refined, feminine touch, while Avavav’s signature low-crotch, wide-leg pants incorporate dramatic pleats reminiscent of gothic architectural reliefs.
Sportswear elements pulse through the collection, with athletic prints and graphics— most notably, shirts flaunting the unlucky number 13 in defiance.
Sculptural headwear, inspired by oversized 90s berets, is reimagined with a modern, sporty twist.
Avavav also introduces the Centipede Scarf, recently unveiled at the FW25 show and now available off the runway.
This oversized, segmented piece wraps around the body with a surreal, crawling effect, while four fringed edges mimic the legs of its insect namesake.
The collection is available online and in select stores from February 2025.
About Avavav
Avavav is a female owned independent fashion house striving for creative freedom, driven by humor, entertainment and design evolution.
Founded in 2021 by Creative Director Beate Skonare Karlsson, and fostered by the internet age, Avavav is focused on building a fashion house for the future, one that connects directly with the end customer.
The collections exist of apparel, accessories and footwear, with an attitude and concentration on femme luxury streetwear.
Avavav has gained worldwide recognition for its conceptual and humorous ideas, abilities to stir strong emotions and its pioneering silhouettes.
Avavav was founded in Florence, and is based in Stockholm.
Discover more at https://avavav.com/
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