Ambassador of Lake Como: this prestigious title has been awarded to Barbara Mazzali, Lombardy’s Regional Councillor for Tourism, Fashion, and Territorial Marketing, by the Chamber of Commerce of Como-Lecco.
The title was awarded to the Councillor in recognition of her institutional commitment to promoting one of Lombardy’s top tourist destinations.
This honor comes as a result of the innovative marketing campaign "Lombardia Style", which she conceived and strongly supported to showcase the best of Lombardy in a coordinated and strategic way.
"Receiving the title of Ambassador of Lake Como is a great honor and a deeply moving experience. Lake Como," said Councillor Barbara Mazzali, "is not just an internationally renowned symbol of luxury tourism, but also a key economic driver for Lombardy. It represents a refined and authentic hospitality model that continues to stand out for its quality and innovation."
She also highlighted the steady growth in tourism, which confirms the lake’s attractiveness. However, she emphasized that the true value of this destination lies in the people—those who, with passion and dedication, welcome visitors every day, offering unique and personalized experiences.
"Collaborating with tourism professionals from Lake Como and Lecco is a great source of pride for me. Here, you can feel an extraordinary vision and a shared commitment to excellence, with an unparalleled ability to innovate and deliver top-quality experiences."
A journey of promotion and excellence "that continues with enthusiasm and determination, because Lake Como," concludes Barbara Mazzali, "deserves to be strongly promoted in international markets so that it can keep shining as one of the most sought-after destinations in the world."
Kommentare