Carlo Pignatelli, the iconic maison of Italian tailoring, renews its partnership with the IULM University of Milan, strengthening a bond that is successfully renewed every year.
The training project, which brings together the worlds of fashion and education, saw the students of the "Fashion Communication" course, led by Professor Eugenio Gallavotti, engaged in designing and developing a communication plan for the launch of a new lifestyle collection by the Maison, dedicated to a dynamic, elegant, and contemporary man.
On Tuesday, December 17, the award ceremony for the winning project took place at IULM University, where Francesco Pignatelli, Creative Director of the brand, awarded the most creative student for proposing an effective strategy.
The prize consists of a two-month internship at the Maison's communication and marketing department, a unique opportunity for young talents to get to the heart of the brand's strategy and contribute to its continuous evolution.
"This partnership with IULM and Professor Gallavotti's course is a strength for Carlo Pignatelli," said Francesco Pignatelli. "The interaction with young people is a fundamental resource; it allows us to explore new languages and approaches, while for them, it represents a concrete opportunity to closely understand our industry."
This initiative represents Carlo Pignatelli's commitment to investing in young talents, a value that has always been part of the maison's vision.
The goal is to foster direct dialogue between the new generations and the needs of the working world, thus giving students the opportunity to challenge themselves in a concrete and stimulating environment, characterized by the excellence of Made in Italy.
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