Cult, the footwear and accessories brand known for its bold and ultra-cool identity, launches a new television commercial aiming to celebrate the allure of the rock world as a fusion of modernity, femininity, and innovation.
October 2024 marks the beginning of a partnership with Mediaset, featuring a 15-second ad that will air on Canale 5 and Italia 1 from October 27 to November 9 and from December 8 to 14, 2024.
With a total of 486 broadcasts, the campaign is estimated to reach 56.7 million viewers.
At the heart of the story are the brand’s iconic boots, the Slash loafers, and the New Rock zip booties—best sellers in the collection and symbols of a lifestyle that celebrates the brand's unique identity.
In a black limbo, beyond space and time, emotions float freely on a mirrored surface of water, highlighting the details and essence of the shoes worn.
This effect is achieved through a play of lights and quick shots, where the element of water introduces dynamism and action.
The energetic and captivating soundtrack draws the viewer toward the final tagline: “Cult, a way of life.”
Discover more at cultofficial.com
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