Cividini, the Italian maison synonymous with artisanal luxury, announces today the appointment of Anita Cividini, daughter of the founders, as the new Head of Merchandising.
With an international background in Collection and Retail Merchandising—first in London with Jimmy Choo and more recently in New York with Valentino and Giorgio Armani—Anita Cividini returns to Italy to contribute to the growth of her family’s maison and propel it into the future.
One of the first initiatives Anita is spearheading is the introduction of the digital passport.
Starting at the end of 2025, every Cividini garment will tell a transparent story.
By scanning a QR code, customers can trace the journey of each creation, from raw materials to the finished product, renewing their trust in the brand and discovering the essence of every piece.
"We want fashion that lasts over time, fashion that tells a story.
This is why Cividini will continue to highlight Italian craftsmanship, using only the finest materials and adopting sustainable production techniques.
Since 1988, we have been committed to creating garments that are an investment in the future, both for those who wear them and for the planet," concludes the statement.
Anita Cividini, Head of Merchandising CIVIDINI
The appointment of Anita Cividini marks a significant milestone for the brand.
Her experience in global luxury corporations, combined with her passion for craftsmanship, will ensure the growth of the maison while honoring its founding values and history.
Discover more at cividini.com
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