"Everyday your Ballerina", BATA new collection.

The project “Bata proudly supports women in dance” continues in sponsorship with the Accademia Teatro alla Scala.

Bata launches the new "EVERYDAY YOUR BALLERINA" collection, a tribute to elegance in motion inspired by the world of dance.

Style and comfort blend together to accompany every moment of the day.

Ballet flats are back, confirming themselves as the absolute must-have of this spring. After years dominated by sneakers and chunky shoes, the runways have marked the great return of this timeless footwear, reimagined with a contemporary and innovative design.

In a modern version with a hybrid and sporty-chic character—ideal for those leading a dynamic lifestyle—Bata’s EVERYDAY ballerinas take on a fresh new look.

This new footwear concept is perfect for wearing seven days a week, adapting to any setting thanks to its versatility.

Lightweight and comfortable, they’re crafted from cutting-edge materials: mesh uppers with suede finishes, an ultra-light sole, and an ergonomic insole that ensures well-being from dawn to dusk.

The elastic across the instep is inspired by the ballet world and guarantees a perfect fit.

Adaptable and always on trend, they’re suited for any occasion, from the workplace to leisure time, all with a touch of understated elegance.

And no one could better embody these authentic everyday moments than the talented Megan Ria, once again the star of the campaign.

From the formality of a professional meeting to the carefree vibe of an urban stroll, she effortlessly brings the concept to life.

From the dance studios of the Accademia Teatro alla Scala to city settings—flower shops and Milanese trams—her day ends on an iconic rooftop, still wearing her Bata ballerinas.

In harmony with this spirit, the EVERYDAY YOUR BALLERINA collection fully expresses color, style, and versatility.

Available in five shades to match any outfit: candy pink, butter yellow, sky blue—each inspired by the ethereal world of ballet—alongside classic black and grey.

These fresh tones pair perfectly with coordinated belt bags, for a look that is both refined and practical.

The collection is completed with two sweatshirts: one in total black and one in white with shimmering details, adding a casual-chic touch.

This is exactly what women are looking for: elegance and practicality.

They want to feel stylish and confident. Bata Make your way, the brand's manifesto, represents just that—it’s about supporting women in every step they take.

This commitment to femininity in motion is also reflected in the sponsorship of the Accademia Teatro alla Scala through the initiative “Bata proudly supports women in dance,” built on shared values: excellence, dedication, and a passion for the art of movement.

Just as Bata ballerinas accompany women through their everyday lives, the brand also supports the young students of the Accademia’s Ballet School in their artistic journey—celebrating together talent, determination, and that graceful movement that connects fashion and dance.

Everyday Your Ballerina: every day, a front-row seat in a style that’s dynamic and timeless.

Available from April 17, 2025 in all Bata stores and online at www.bata.com/it

An exclusive evening at Hotel VIU Milan to celebrate the new Bata collection that blends energy and movement.

A tribute to femininity in motion, where fashion meets dance!The presentation of Bata’s new EVERYDAY YOUR BALLERINA collection transformed the exclusive Hotel VIU Milan into a stage of style, celebrating the perfect blend of dynamism and modernity.

Special guest of the evening, Megan Ria, the face of the campaign, gracefully and effortlessly embodied the spirit of this innovative line.

Designed for every day of the week, these new-generation ballerinas offer exceptional versatility. Lightweight and comfortable, they're made with cutting-edge materials to deliver style and well-being from morning to night.

Megan Ria. Credits: Marco Lorè

Already featured as a backdrop in the campaign, Hotel VIU Milan set the scene once again for this immersive event, with visual elements and details echoing some of the campaign’s most iconic shots.

Guests were invited into the very spaces where Megan dances in her sporty-chic ballerinas, turning the evening into a truly sensory experience.

The event celebrated the visual journey of the campaign, which flows through Milan’s most iconic settings: from the refined halls of the Accademia Teatro alla Scala’s Ballet School, to the vibrant rhythm of the city streets—among flowers and historic trams—culminating in the elegant atmosphere of Hotel VIU.

Credits: Marco Lorè

The event marks a significant chapter in the “Bata proudly supports women in dance” project, strengthening the brand’s sponsorship with the Accademia Teatro alla Scala and reaffirming its commitment to supporting female talent.

Eugenia Longo. Credits: Marco Lorè

Alessandra Belda. Credits: Marco Lorè

Sergio Gonzalo. Credits: Marco Lorè