L.B.M. 1911 Special Guest at CALEIDO SOCIAL HOTEL.

On the occasion of Milan Design Week 2025, Caleido Social Hotel opens its doors to offer an innovative and engaging experience in the heart of Italian design.

This concept hotel, curated by the editorial project Caleido Diary and designed by the creative agency MM Company, transforms the idea of hospitality into an opportunity for social connection, where design becomes a tool for conviviality, creativity, and well-being.

From April 7 to 13, the Caleido Social Hotel, located at Via Solferino 14 in the heart of Brera, will host a selection of furniture and accessories from five Italian brands of excellence in the design world: Sitia, Codutti, Olev, Matteo Pala, and Opificio.

In addition to the selection of furnishings, the Caleido Social Hotel will feature L.B.M. 1911 as a special guest at the Milan Design Week 2025. The fashion brand will present a refined exhibition of garments displayed on iconic luggage carts, enriching the sensory and visual experience with a touch of elegance and distinctive style. Tailored creations that, just like the displayed furniture, combine a passion for tradition with a desire to explore new creative horizons, merging analog feelings with innovation.

The Caleido Social Hotel is not just a furniture exhibition; it is an interactive space where design meets the everyday life of social areas. Designed as an "Instagrammable" environment, every corner is crafted to stimulate social interaction and networking in a welcoming and natural atmosphere.

Created by the creative duo Barbieri Magalini, founders of Caleido Diary and MM Company, the project is an evolution of the previous Caleido Contract Café from 2024 and aims to be a new meeting place that explores the modern functions of public spaces.

The intent is to create an environment where design promotes conviviality, stimulating well-being and creativity among people.