New acquisition for Guitar, the cross-media public relations agency led by Raffaella and Katerina Godi, which, starting from November 2024, will manage press office and media relations activities for LF Luís Figo.
The luxury menswear brand LF Luís Figo, created by Portuguese football star and 2000 Ballon d’Or winner Luís Figo, is a fully Made-in-Italy project born from Figo’s friendship with his business partner Gandolfo Albanese, a manager with over 20 years of experience.
LF Luís Figo is described by its founders with the neologism "chicwear"—a sophisticated elegance that uniquely combines tailored and sporty styles into a seamless collection.
Drawing on years of expertise, Guitar will manage LF Luís Figo’s comprehensive communication strategy, covering every angle: from corporate and product press office management to digital PR, targeted influencer marketing, and the organization of presentations and events.
With Gandolfo Albanese's collaboration, Luís Figo eagerly embarks on this venture, rich in industrial vision, marking his entry into the high-end men’s fashion world.
Comments