Lombard Style lands in New York with an exclusive event scheduled for December 12 at an iconic venue: the Bar Milano at Eataly on 5th Avenue. Here, the most beautiful region in the world will showcase its excellence to American media and key players in the tourism industry.
Barbara Mazzali, Regional Councilor for Tourism, Territorial Marketing, and Fashion for Lombardy.
Strongly supported by Barbara Mazzali, Regional Councilor for Tourism, Territorial Marketing, and Fashion, Lombardia Style is now a trademark that embodies the excellence of Lombardy.
From landscapes to art, culture to traditions, craftsmanship to gastronomy, the experiences offered by tourism in Lombardy are countless.
All of this is encapsulated in Lombardia Style, a unique blend of creativity and discipline, tradition and innovation, which fuels the region's world-renowned creatives and is now successfully showcased globally through a roadshow.
After an event in London and a grand evening at the Triennale di Milano attended by 250 international journalists, Lombardia Style is now ready to cross the ocean and arrive in the USA.
The highly anticipated New York event—a cocktail dinner featuring traditional Lombard products—will also mark the presentation of the new campaign, 'Bellezza senza Confini' ('Beauty Without Borders'), directed by Paolo Zambaldi.
The campaign invites exploration of the extraordinary and boundless opportunities the region has to offer.
Additionally, the Lombardia Style magazine will be showcased, offering a fresh perspective on Lombardy through an itinerary designed to surprise and captivate.
"We are proud to present 'Lombardia Style' in New York, a project through which we continue to highlight and showcase the distinctive character of our Region," said Barbara Mazzali, Regional Councilor for Tourism, Territorial Marketing, and Fashion. "This initiative is the result of collective effort, celebrating Lombardy's unique features and excellence while creating a network that brings together all the key players of our Region."
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