As it has since 1865, Stetson is an iconic brand that embodies the resourceful, authentic, adaptable and diverse core of the American spirit.
A global leader in authentic lifestyle products, Stetson is committed to a heritage of craftmanship and quality that communicates individuality and freedom.
John B. Stetson’s story of perseverance continues today, over 155 years later—ever evolving, yet timeless.
For Fall/Winter ‘24, Stetson takes inspiration from the bold style and rebel spirit of early ‘90s ski and snowboard culture.
Blazing a neon trail that stretched from the Colorado Rockies to the Swiss Alps, they energized— then revolutionized—winter sport forever.
This season, a retro-inspired collection of beanies, bombers, truckers and caps is presented in a vivid palette that embodies the adventurous attitude of FREESTYLE.
Do not simply sense that feeling of freedom, also show it: „Young and wild and free“, the Stetson capsule collection leaves everyday life behind and reinterprets your own style. Fun is at the forefront when neon colors shine in contrast stitching.
Truckers come in strong colors – before or after skiing and snowboarding, because those with the skills on the slopes naturally would not be without their helmet, of course.
Mohair buckets in orange or purple make a bright statement. Beanies and gloves in loud colors are part of the action, too.
The Chapka in brown velvet corduroy is very casual. And if you want even more retro, go for Scottish tweed.
Be it up on the mountain or down in the gorges: The cotton lining of the fall/winter 2024 capsule collection has all the hallmarks of a great time in the snow, while the hangtag with carabiner is perfect for the ski pass.
Speaking of tweed: Stetson now has specially developed color schemes!
Another exciting featurearecharacterfulfabricssuchasagarmentwashed blue denim, soft jersey corduroy, fleece check, or a Stetson-exclusive ethnically inspired jacquard. Leather styles give you space to show your own nature.
Sustainability remains a top priority – and is interpreted nobly with recycled cashmere. Heritage embraces understatement in the here and now.
First-hand styles from Italy and Ireland underline the special taste for pure luxury. Felt is used with suede and high-quality wool-cashmere qualities.
«Individual and yet very present», says Sebastian Boekholt, Managing Director at Stetson Europe supplier Friedrich W. Schneider (FWS), summarizing the core message of the collection. „
We combine living in the moment with the demand for enduring craftsmanship. An attitude ‚built to last‘.“
Discover more at stetson.com
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